Page to Screen

The TASK

Pretend that you work for an organization that specializes in Communications.  Your particular area of expertise is Web Design.  Your boss has sent you an e-mail with a brief message from himself and an attached document from the National University of Singapore Student Union (NUSSU).

Your boss’s message:  “Write a proposal that convinces the NUSSU that we are the ones for the job!  Show ‘em we have a unique, workable and exciting plan that they won’t dare pass by.  Don’t blow it!”

 The NUSSU’s message: “…basically, we want to put our publication for students, The Ridge, up on the web.  Because there are so many sophisticated and exciting web sites out there, we can’t afford for this project to be a flop.  We want something that not only provides the informative and hip content that students have come to expect from The Ridge, but something that goes beyond it to truly ‘add value’ in electronic form.  What’s more, we would like this web version of The Ridge to help bring ‘life’ into this campus—to actually give students a feeling of ‘being connected’ with the university, with the NUSSU and with each other.  Nothing gimmicky, please.  We are looking for something that is stylish and really works…”